Way, way, way back in the day, pop artist and fellow marketing fan Andy Warhol entered the history books with his famous phrase, “in the future, everyone will be famous for 15 minutes.”
Well, its 2010, so I suppose the future is here. And it definitely looks like Andy was right. From reality TV shows to blogs like this one, just about everyone in the world has a chance to grab the spotlight and shine. At least for those promised 15 minutes.
Of course, if you’re in the marketing world, you know that while 15 minutes of fame may be nice, it just isn’t going to cut it. You need to make an impression that goes the distance – and the only way to do that is to stand out from the competition. You need your potential buyer to turn to you instead of someone else. And for that, you need to grab their attention.
You need to dare to be different.
Those wallet mailers that made me famous are like that. The fact that they look like a real wallet — and that they have actual money (or at least coupons that look like money) inside along with the requisite sales letter — never fails to make an impression.
But in our fame-crazy world, our clients are starting to have real success outside the wallet with another marketing innovation – our magazine tear sheet.
They work kind of like this. Imagine what it would be like for you and your business if you were on the cover of a slick business or professional magazine, complete with an interview with you about all your latest innovations and accomplishments inside.
You’d project authority, credibility, and even better, just a little bit of star quality.
That’s kind of what we do with our tear sheets. They make it look exactly like you’ve made the cover of a Very Important Magazine – which, in turn, makes your marketing message inside look like must-read information from an expert.
Who knows? It could turn you into a superstar!