Did you see that new superstar money man on the cover of Today’s Financial Times?
Trust me, you’d remember if you saw him – this guy seriously oozes cool. He’s clearly a guy who’s comfortable outdoors, striding what I assume is a Harley (what can I say? I’m not a motorcycle expert), looking absolutely the part of the self-made alpha male in his leather and jeans, bandanna and shades and a grin that says, “Life is good.”
I mean, he’s even flashing a peace sign. The picture of the 21st century success story.
Check out that cover and you can’t help but wonder, who is this guy? Do I know him? Should I know him?
Which is especially exciting to me.
Because I put him there.
As glossy and upscale and professional as it looks, Today’s Financial Times is not a real, actual magazine. It’s a magazine tear sheet created and designed by my company, MagTearsheets.com, for my client, Michael K. O’Dell.
Michael may be a budding superstar in the estate planning business, but he’s not quite household name yet in the finance world.
Although he just might be on his way.
Since you’re reading this on the magtearsheets.com website, chances are pretty good Michael’s glossy magazine cover didn’t exactly fool you.
But for those who don’t know Today’s Financial Times is not a “real” magazine, the impact of seeing Michael in that alpha-male pose – accompanied by the professionally-written article and profile inside – has been tremendous.
Or as Michael himself puts it,
“The magazine inserts have added national credibility for me as a professional marketer. We have distributed more than 10,000 inserts across the country to financial planners, insurance agents, and attorneys. The quality of work that you did for Delco Brokerage was the best marketing dollars I have spent in my 28 years in business.
This article tells my life story and the success we have had over the last 5 years. HUGE response and it made me a celebrity in my business.”
Which means, before long, he may end up on the cover of a real magazine.
I just hope they photograph him with the Harley.